Print Campaign for Oakley*
Seeing a modern brand in a new way

A print campaign that explores the entirety of the brand as a statement of its all encompassing identity and personality.  Through the deeper understanding of the function of Oakley's passion for expressing one's self as an individual, yet still belonging in a specialized group dynamic, we devised the slogan "Walk your own path" but always included the suggestion that your Oakley's come along for the ride.

Skills Used